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This web site inclinesports.co.uk states the following, "Life provides us with many challenges sometimes they can be testing." We noticed that the website stated " At Incline Sports we are committed to providing the highest quality, innovative and functional products to help tackle these." It also said " We represent some of the most progressive products available that pursue new avenues and constantly innovate. On the mountains or in the street its important that your equipment performs. Website designed and developed by Basestation." The header had Incline as the highest ranking optimized keyword. It is followed by sports, mountain, and ski which isn't as ranked as highly as Incline. The next words inclinesports.co.uk used was sporting. goods was included but could not be seen by web engines.